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AI Keyword Suggestions

Last updated on Mar 31, 2026

AI Keyword Suggestions

AI keyword suggestions

AI Keyword Suggestions analyzes your app, competitors, and the Shopify App Store to recommend keywords that can improve your search visibility.

Accessing AI Keyword Suggestions

  1. Go to My Apps and select your app
  2. Click Suggestions in the sidebar navigation
  3. Select Keywords from the submenu

How It Works

Our AI analyzes multiple data sources to find keyword opportunities:

  1. Your Current Rankings - Where you already rank
  2. Competitor Keywords - What similar apps rank for
  3. Search Trends - Popular search terms in your category
  4. Gap Analysis - Keywords you're missing
  5. Relevance Scoring - How well keywords match your app

Suggestion Categories

High-Opportunity Keywords

Keywords where you have the best chance to rank:

  • Moderate search volume
  • Lower competition
  • Relevant to your app
  • Currently not ranking or ranking poorly

Quick Win Keywords

Keywords where small improvements yield big results:

  • You currently rank 11-30
  • Good search volume
  • Achievable top 10 position
  • High conversion potential

Long-tail Keywords

More specific, lower-competition keywords:

  • 3+ word phrases
  • Very specific intent
  • Higher conversion rates
  • Easier to rank for

Competitor Keywords

Keywords your competitors rank for that you don't:

  • Based on followed apps
  • Gap opportunities
  • Market expansion potential

Understanding Suggestions

Each Suggestion Shows

Field Description
Keyword The suggested search term
Search Volume Estimated monthly searches
Competition How hard to rank (Low/Medium/High)
Your Rank Current position (if any)
Opportunity Score AI-calculated potential (1-100)
Recommendation Specific action to take

Opportunity Score

The AI calculates a score from 1-100 based on:

  • Search volume potential
  • Competition difficulty
  • Your current position
  • Relevance to your app
  • Conversion likelihood

80-100: Excellent opportunity, prioritize 60-79: Good opportunity, include in strategy 40-59: Moderate opportunity, consider Below 40: Lower priority

Using Suggestions

Review and Prioritize

  1. Sort by Opportunity Score
  2. Focus on top 10-20 keywords
  3. Group by theme or intent
  4. Create an optimization plan

Implement Recommendations

For each high-priority keyword:

In Your App Name (if applicable)

  • Include primary keyword naturally
  • Don't keyword stuff

In Your Tagline

  • Feature 1-2 key terms
  • Keep it readable and compelling

In Your Description

  • Use keywords naturally throughout
  • Include variations and synonyms
  • Focus on first 200 characters

In Your Features List

  • Match keyword intent
  • Highlight relevant capabilities

Track Results

After implementing changes:

  1. Wait 24-48 hours for re-indexing
  2. Check Search Analytics for ranking changes
  3. Monitor traffic from new keywords
  4. Iterate based on results

Refreshing Suggestions

When to Refresh

  • After making listing changes
  • Monthly for new opportunities
  • When competitors update
  • After significant ranking changes

How to Refresh

Click the Refresh Suggestions button to get updated recommendations based on current data.

Best Practices

Do

  • Focus on relevance over volume
  • Target keywords matching user intent
  • Include keywords naturally in your listing
  • Track keyword performance after changes
  • Update suggestions monthly

Don't

  • Stuff keywords unnaturally
  • Target irrelevant high-volume keywords
  • Ignore long-tail opportunities
  • Make too many changes at once
  • Expect instant results

Keyword Strategy Tips

Balancing Your Portfolio

Aim for a mix of:

  • Head terms (1-2 words): High volume, high competition
  • Mid-tail (2-3 words): Moderate volume, moderate competition
  • Long-tail (3+ words): Lower volume, lower competition, higher conversion

Intent Matching

Consider what users want when searching:

  • Discovery intent: "best inventory app"
  • Comparison intent: "inventory app vs"
  • Solution intent: "track inventory shopify"
  • Brand intent: "specific app name"

Match your listing to the intent behind your target keywords.

Seasonal Keywords

Some keywords spike seasonally:

  • Holiday-related terms (Q4)
  • Tax season terms (Q1)
  • Back-to-school (August-September)

Plan ahead for seasonal opportunities.

FAQ

Q: How often should I check for new suggestions? A: Monthly is ideal, or after significant listing changes.

Q: Should I target all suggested keywords? A: No, focus on 10-20 highest opportunity keywords that are relevant to your app.

Q: How long until I see ranking changes? A: Typically 24-72 hours for indexing, 1-2 weeks for stable rankings.

Q: Can I suggest keywords to track? A: Yes, add custom keywords in Search Analytics settings.

Q: Why did a suggestion disappear? A: Competition may have changed, or you're now ranking well for it.

Q: Do suggestions consider my current customers? A: Yes, if Partner API is connected, we factor in what keywords drive conversions.

Ready to implement? Update your app listing with recommended keywords, then track results in Search Analytics.