Your Dashboard
The Dashboard is the first screen you see after selecting an app. It shows your most important metrics at a glance and provides direct links into each analytics hub — Revenue, Traffic, ASO, and Monitoring. What you see adapts to how many integrations you have connected.
Accessing Your Dashboard
- Select your app in the sidebar under My Apps
- Click Dashboard in the sidebar navigation
The Dashboard is the default view whenever you switch apps.
Activation Levels
The Dashboard is awareness-aware: it shows more as you connect more data.
| Activation level | What's visible |
|---|---|
| No integrations | Public rankings, review count, listing details |
| Partner API connected | Revenue widgets, MRR, customer count, churn signals |
| BigQuery connected | Traffic funnel, attribution sources, pageviews |
| Both connected | Full dashboard — all widgets and hub deep-links active |
If a hub widget can't yet show real data, it displays a preview state with a prompt to connect the required integration.
Date Range Selector
Located in the top right:
- 7 days: Quick weekly snapshot
- 30 days: Monthly overview (default)
- 90 days: Quarterly trends
- Custom: Select specific dates
Changes apply to all dashboard widgets instantly.
Hero Metric Cards
Four key metrics at the top of the page:
Pageviews
- Total visits to your app listing
- % change vs previous period (↑ green / ↓ red)
Add App Clicks
- Users who clicked "Add app" — a strong intent signal
- Tracks progress through the conversion funnel
Installs
- Actual app installations in the period
Revenue (requires Partner API)
- Total earnings for the period
- Includes all subscription types
Hub Widgets
Each widget summarises a hub and links into it for more detail.
Revenue Widget (requires Partner API)
Snapshot of your revenue health:
- MRR (current month)
- Active customers
- Churn rate
- Net Revenue Retention
Click "Open Revenue hub" or any metric to go to the Revenue hub for full breakdowns by plan, cohort, and time period.
Traffic Widget (requires BigQuery)
Snapshot of your traffic funnel:
- Pageviews → Add App Clicks → Installs
- Top traffic source for the period
- Install conversion rate
Click any metric to go to the Traffic hub for source breakdowns, attribution, and campaign data.
ASO Widget
Snapshot of your search and category performance:
- Top tracked keyword position
- Number of ranked keywords
- Category rank
Click to go to the ASO hub for full keyword rankings, category positions, and competitor tracking.
Monitoring Widget
Surfaces today's Signal Brief highlights:
- Goals at risk or recently achieved
- Competitor movements worth noting
- Listing or review signals
Click to go to Monitoring → Today for the full daily brief.
Understanding Percentage Changes
- ↑ green = increase vs previous period (good for most metrics)
- ↓ red = decrease vs previous period (needs investigation)
- 0% = same as previous period
When Data is Missing
No revenue widget?
- Connect Shopify Partner API and wait for the initial sync (30 min – 2 hr).
No traffic data?
- Connect Google BigQuery and wait for the import (1 – 4 hr).
Old data only?
- Check the last sync timestamp in App Settings.
- Trigger a manual sync from App Settings if needed.
FAQ
Q: Why does the Dashboard look different from my colleague's? A: The Dashboard is activation-aware and adapts to your connected integrations and your team's plan permissions.
Q: Can I export dashboard data? A: Use the export buttons inside each hub (Revenue, Traffic, ASO) to download CSV data.
Q: How often does data refresh? A: Partner API syncs daily overnight. BigQuery imports each morning. The ASO widget updates daily.
Q: What's a good install conversion rate? A: 2–5% (installs / pageviews) is typical. Above 5% is excellent. Below 1% suggests listing improvements are needed.
Next: Connect your data sources — Partner API for revenue, BigQuery for traffic.